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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence – and the presence of your brand – so that you can shine. Whether you’re
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are
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Great businesses see the future differently. * Apple made CD’s redundant, and gave us 1,000 songs in our pocket * Airbnb took travel, and made us all feel at home across globe * Netflix made video rentals a thing of the past, and disrupted the Oscars And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry,
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Only 10% of customer messages are answered on social media . Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and m
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How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we canno
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth i
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be us
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. Chances are you’ve come across Nike on Instagram at one point or another. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). As you might imagine, t
In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together. But a chance discovery in a Tokyo stationery store changed everything for the couple. “We stumbled upon a shelf full of stickers made by B-Side Label,” Remi explained. “The stickers were extremely high-quality and unlike anything we had ever seen.” The pair purchased a few stickers and didn’t think any more of it until the following day when they
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product so the image sharing platform makes for the perfect ad channel,” Grace McLaughlin explained to me over email. “We have a loyal community of content creators and brand ambassad
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — we
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. “I never jumped into Instagram as a way to make money. For me, it was much more awareness and follower focused. Instagram was – and still is – a real-time feedback loop for my work. It’s a way to find